M81* Studio - Brand Design and Art Direction by Maximilian Gerdau in Hamburg

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M81*
The art of cultivating attraction. Brand Design & Art Direction

Cultivating Attraction Much like objects in space are inevitably drawn together by mass and gravitation, we too sometimes experience a compelling attraction to certain companies and brands. While the mechanics can always be explained – both in physics and in design – the nature of branding remains remarkably delicate. To build and maintain a brand's spirit, we must continuously fine-tune, rethink and nurture what it stands for. Exploring what keeps a brand's forces of attraction alive is to which I dedicate all my effort.